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About KeepCup
our mission
KeepCups mission is to encourage the use of reusable cups. We do this by delivering engagingly executed and sustainably procured innovative products.
We offer our product in the context of a positive global campaign that strives to make a difference to how people think about convenience culture.
We do this by engaging people in three key ways, people who love coffee, people who care about the environment and people who appreciate good design.
We want to create a global brand and to be one of the brands that kick started the demise of the disposable.
OBJECTIVE
Through the widespread sales of KeepCup we want cafes to lift reuse rates to 40% reusables in the “to go” environment. Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour.