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KeepCup earns B Corp certification

2 Sep 2014 in News / 0 Comments

KeepCup have earned certification as a B Corporation. An acknowledgment of the company’s commitment to social and environmental ethics, transparency and accountability.

<span style="\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\&quot;font-size:" 13px;\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"="">KeepCup now joins over 1000 Certified B Corporations globally - meeting the rigorous standards that measure a company’s impact on its employees, suppliers, community and the environment.

KeepCup are really proud to join this group of companies. It’s great to be amongst like-minded organizations and strive to improve what we do not just for ourselves, but for our people and the planet. 

It's independent and transparent evidence that we are the sort of organization we say we are. 

Feel Good. Do Good. 


Introducing the new Alchemy range

1 Aug 2014 in News / 0 Comments

Inventive and light hearted. A colourful approach. Enjoy your coffee in your own measure and in your own style. The world’s first barista standard reusable cup now brings you the KeepCup Alchemy colour series. The same great KeepCup Original, with a new on-trend colour range.

Alchemy is a name that speaks to the magical properties of our favourite drinks, our favourite cafes and our favourite cups. It’s a philosophical and practical tradition that transfers across many cultures. Key goals of the alchemist include finding the philosophers stone – turning lead into gold and finding the elixir of life; of which for many of us is the perfect coffee.

Find your elixir within one of the 10 new KeepCup colours from the new Alchemy range.

With names like Opus, Magic and Potion, the Brew Alchemy colour series names all relate to the metals and materials used by alchemists. The Original Alchemy colour series take their names from famous alchemists such as Khidr, Pandora and Hermes.

First released on the KeepCup Brew in April, and now available for KeepCup Original is the new and improved lid. The new lid is one of the most technically difficult achievements of the current KeepCup product. The design needed to address a secure fit on both Glass and Polypropolene as well as having the ability to be retrofitted to existing KeepCups ; thus keeping with our sustainability mandate.

Features and benefits
- New improved lid and plug
- Improved lid and plug for a secure seal to the cup
- Larger drinking hole to enhance your experience of the aroma of your beverage
- Improved splash proof seal
- Polypropylene lid and cup, BPA free and 100% recyclable
- Lightweight, unbreakable
- Hard lid for ease of use and drinking pleasure
- Plug covers mouthpiece when not in use

Click here to see the new KeepCup Alchemy range and buy online.

KeepCup Brew Launch Video

12 May 2014 in News / 0 Comments

KeepCup, makers of the world's first barista standard reusable cup, now bring you KeepCup Brew - glass. The perfect on the go vessel to appreciate the craft and sensory pleasure of specialty coffee and tea.

Designed for pure drinking pleasure on the go.

Many thanks to Rohan at Axil and Adam at The Petty Officer for their hospitality, Corey White from Mr Blanc, Andy Sargent from SouthSouthWest, Will Kewley from Mr Smith and the brilliant music from Bryony Marks.

Thanks and enjoy!

Work - Life Balance

25 Mar 2014 in Commentary / 0 Comments

Every so often I give presentations about KeepCup and our start up story.
During question time I was asked, as I often am, about work life balance.  It always flummoxes me.  How can I answer that?  My gut response is partly frustration, no man is ever asked this question, then I see the search for answers on the face of the woman asking and I make some effort to answer – juggling balls, leaning in….

I enjoy a privileged position where the reward for risk and responsibility is a level of income and flexibility which means that childcare and other home help are not difficult financial decisions.  I enjoy flexibility in part because of the inflexible employment of other senior staff.

So next time I am asked how do you manage work life balance I will answer – right question, wrong gender.  Each of us need to ask our male leaders – how do you manage your work life balance?  The more often we ask, the more we highlight that work life balance is not a woman’s issue but a parental issue – it’s about families.

And to female leaders like myself – the question ought to be what are you doing to encourage a happy worklife balance for your team?  Do you:

• ensure equity between male and female reward
• encourage and facilitate workplace flexibility
• measure by performance and results
• ensure women are represented throughout the business and have equal access to promotion and training

We are doing a pretty good job, but your interest and concern prompt us to think – how can we do it better.

Coffee's up - KeepCup Brew

18 Mar 2014 in News / 1 Comment

For the purist. KeepCup Brew.

KeepCup Brew and KeepCup Brew Limited Edition Cork are a design response to the premium specialty coffee consumer. Brew is an extension to its commuter range, a “to go” vessel that represents the highest aspirations for the liquid it contains. KeepCup Brew allows consumers to take the café experience with them. A vessel for people who are serious about their coffee ritual, as well as lovers of fine tea.

The new lid is one of the most technically difficult achievements of the Brew product, placing a hard lid over a hard cup. The new lid improves the seal and the drinking experience. It’s been a long process, but we are really thrilled with the result. It meets all the core aims of the KeepCup brand – well-proportioned design, a pleasure to use, easy to clean and to carry. We think of ourselves as a campaign supported by a product, where the best reusable is the one you use. Ours just happens to be pretty awesome.

With KeepCup Brew we hope to engage a broader audience and reignite the passion of the early adopters to commit to our core mission – reducing disposable cup waste.

One of the most handsome features of the Brew is the limited edition Cork vessel. Made in the ancient cork oak forests of Portugal, cork is light, antibacterial, biodegradable and insulates your hand from heat.

The band is beautiful to hold, and, over time it’s patina will tell the story of your use.

Features and benefits

• Fully tempered soda lime glass.

• Resistant to thermal and mechanical shock. It’s not unbreakable, but you’ll have fun trying.

• Hard lid for ease of use and drinking pleasure.

• The hard smooth surface of the lid and enlarged drinking hole allow you fully experience the aroma and texture of your beverage. Greater angle in the lid for nose clearance and improved splash proof seal.

• Same great recycling capacity as the original. But stay focused on use and reuse.

• Plug covers mouthpiece when not in use, so only your lips touch the drinking surface.

KeepCup Story

KeepCup started with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusables were too large to fit under the group heads of the machine and were at best utilitarian in appearance.

With no options available to resell, we saw the opportunity to design and make our own. We designed and manufactured the first barista standard reusable cup.

From a design market in Melbourne, to coffee shops in Reykjavik and design stores in Valparaiso in just under five years, KeepCup has had an amazing journey. It is a fantastic example of a business model that has had great commercial outcomes maintaining sustainability and reuse as its core purpose.

People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of our customers it has been the beginning of a journey to reduce the consequences of convenience behaviour. Feel good. Do good.

The environmental footprint of our products is really important to us, so we were committed to local manufacture. In 2012 we opened a warehouse in the UK and in March 2013 we opened in Los Angeles. Local presence means that we can begin to tell a local story in these markets, local assembly and local printing dramatically reduces the environmental footprint of the business.

We urge all to join the resuse revolution and salute the reuser.

Many small acts will make a phenomenal difference.