Serving up responsibility
We sometimes get asked whether we will do a 20oz, 24oz or shudder, 31oz KeepCups.
We will not.
Obesity will kill more people than starvation in 2013, the inequity of this, the burden on the health system and the effect on individuals and their families is catastrophic.
The “Trenta” holds 916ml of liquid, the average stomach holds about 1000ml of food.
From March 2014 calorie rich drinks served in vessels larger than 16oz will be banned in New York city. Reducing portion sizes does not fix the problem, but it tells us there is a problem. Who takes responsibility?
The global obesity epidemic tells us we need some help. It links strongly to the sustainability movement. At organization level responsibility must be taken, not just for what happens within the four walls of HQ, but right through our supply chains and the foreseeable consequences for our customers.
Actions have consequences. And as Stanley Milgram observed in the controversial 1960’s Milgram experiments, it is not so much the kind of person you are, as the kind of situation in which you find yourself that determines how you will act.
At KeepCup we believe 16oz is enough.
Still thirsty? Go to the tap and have a drink.Back