Posted 22 Feb 2012 by KeepCup in Commentary | 0 comments
Its all about video this month.
The inspiring and really beautiful magazine Dumbo Feather have added video to their stories.
The lovely Marc Whiteway filmed myself, Bess and Clarence on a trip to the delicious and light filled Two:Bob cafe in Fitzroy North and then down to work for a mock meeting.
.. and then the Chokito story - not sure who sounds crazier myself or Jamie.
Posted 24 Oct 2011 by KeepCup in Commentary | 1 comment
A monument to the disposable cup, we're not sure this monolith would still be considered a great idea. A twenty metre high disposable cup made from poured concrete. A symbol of wastefulness and ugliness. Found in Riverside, California, USA.
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Posted 2 Jul 2011 by KeepCup in Commentary | 1 comment
http://motherjones.com/blue-marble/2011/06/mcdonalds-starbucks-fast-food-litter
by Kiera Butler from Mother Jones.
We have seen the hygiene concern arise mainly with the large chains, it is irresponsible and it is misinformation. In our experience the true concerns are lack of chain branding on the offered vessel and, we suspect, concerns over the long term impact of changes to the style and perhaps speed of service.
Starbucks is busy working toward recycling its cups, a great feat i it can pull it off, but it relies not only on consumers disposing of their cups appropriately ie into compost bins, but that all the communities in which Starbucks has served have commercial composting facilities. If they provided this facility in every place their coffee as sold for use by all it would be an awesome legacy...
I suspect the outcome will rely on our behaviour though and the decisions we make about our consumption, what we can keep and what we need to change to better enjoy the things we love.
Posted 12 May 2011 by KeepCup in Commentary | 0 comments
This remarkable image is by Chris Jordan depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.) – and this only looks at the United States.
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http://www.chrisjordan.com/gallery/rtn/#light-bulbs
(If you click on the link above – you can access the original image which zooms-in, definitely worth a look).
Chris Jordan portrays some of the unsavoury elements of contemporary culture from a different angle – by representing statistics with images. His vision is to stimulate thought and bring about realisation which may not be conceived through pure numbers. I also think the beauty of the image provides an access point for us to consider the meaning of the statistic and its consequences for us as individuals.
410,000 paper cups are used in the US every fifteen minutes, 240,000 plastic bags are consumed around the world every ten seconds, or 2.4 million pieces of plastic enter the world's oceans every hour. We are up against some big numbers that need solutions big and small.
Posted 30 Apr 2011 by KeepCup in Commentary | 0 comments
The Australian Federal Government has unveiled the world's strictest laws on tobacco promotion, which will see cigarettes sold in plain packaging. Currently, smoking kills approximately 15,000 Australians each year and is costing taxpayers $31.5 billion.
This move makes a very strong statement about how the Australian government perceives the impact of design and brand on consumer behaviour. The scare mongering by the tobacco industry would suggest the industry is particularly anxious about the impact of this legislation in grooming the next generation of smokers
Rather than persuasive brand imagery - graphic health warnings and a (researched to be) unappealing green will dominate the pack.
The pack is in many ways the tobacco company’s only mode of communication and brand differentiation.
For the moment they still have Madmen....
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