30 Apr 2013 in News / 0 Comments
At KeepCup we think of ourselves as a movement supported by a product, where the best reusable is the one you use. Ours just happens to be pretty awesome. We are proud of having created an appealing product that is fit for purpose, but beyond the feel good, do good, purchase, we aren’t solving any problems if the KeepCups are not being used.
How do we help KeepCup users commit to reuse and sustain the habit? How do we build a sense of progress and momentum and measure progress?
Recently we got some focus groups together, we talked to some of our café customers and tossed around lots of ideas. Some were great, some were ridiculous, some...let’s wait and see...
Initially we had the crazy idea that we would put reuse buttons "green eco counters" in all cafés and count every reuse. The cost and administrative burden were deal breakers, until we realised that many cafés are already capturing this data through reuse discounts.
We know that the cafés give permission for reuse, and that their support of the reuse movement is critical to its success. We also know from our own café experience that speed and efficiency are critical to a thriving café business, so we need to work with café owners to minimize impact on reuse.
So we have devised the KeepCup Biannual Reuse Survey.
If successful, this will help us build a global picture of the impact of reuse and improve those statistics over time – to salute, inspire and celebrate the efforts of people using reusable cups.
If we are part of a café business anywhere in the world, we would love your help:
Global KeepCup Reuse Survey
With style and vigour we will publish the results at the conclusion of the World Barista Championships at the end of May.