KeepCup founder Abigail Forsyth speaks to BRW about growth, marketing and going global
Since starting, the business has grown from two to twenty staff. Like many start-up private businesses in Australia, KeepCup's growth has brought with it some people challenges.
KeepCup founder, Abigail Forsyth, talks about her humble beginnings and how she has entered the sustainable market at just the right time.
In the current digital environment, traditional marketing strategies are being quickly superseded by the tidal force of social networking trends.
Abigail Forsyth talks about the challenges of designing and manufacturing a product from scratch, the challenges of viral marketing and the art of running two businesses at the same time.
What a great idea: a 'green' product to make a difference, make one happy, and assist in performing the menial tasks that litter an otherwise hectic day. Or is it? Simon Lockrey explores KeepCup as a key case study within his research.