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KeepCup News - 2012

#KeepCupStyle Competition Comes to a Close.

Posted on 10 Dec 2012 by KeepCup / 0 Comments

After a fantastic month of watching our stylish KeepCuppers post their #keepcupstyle on Instagram we are extremely proud to announce our 2 winners.

Soon to be customising their very own Mojo bikes, we’re wondering if their bikes will match their KeepCups or if they’ll need some new DYO KeepCups to match their fab new bikes.

To sort through all the incredible entries we thought about how people really engage with their KeepCups and whether their #keepcupstyle was clearly imbedded in their lives.

#KeepCupStyle isn’t manufactured, #keepcupstyle can’t be just created. It is a positive change to our routine and a decision made to create a more sustainable future. Now in our third year it’s time to celebrate that KeepCups have become a part of people’s vocabulary and a part of their daily rhythm. The reuse revolution is happening and it’s our incredible supporters that continue to propel us forward.  

If you’d like to check out all the entries they’re available here at and they really show just how worldwide the support for KeepCup really is.

Everyone at KeepCup would like to thank all of those who shared their #keepcupstyle with us. The amount and the quality of entries was overwhelming. We knew that KeepCup supporters were a stylish bunch and this was proved beyond our expectations.
Thanks again to everyone involved and we’ll keep you posted for the next one.

The KeepCup Team.

Congratulations to our two winners pictured below; Instagram users wutterwye & kroa. Enjoy your new bicycles!

Introducing Cosmic Sky

Posted on 20 Sep 2012 by KeepCup / 0 Comments

Cosmic Sky is the new KeepCup Colour story for 2013.

Cosmic Sky takes it outside. Coffee on the run. The palette beckons; look up at the sky, take in the light shifting over the landscape. 

Come out and play.

The Cosmic Sky colour story is being launched this week at the KeepCup Pop-Up as part of the London Design Festival. If you are in London, come down and enjoy a free coffee by Climpson & Sons and take in the new range.

You can find us from 19th-23rd September 2012 at the KeepCup Pop Up, The Annexe 93-95 Sclater St, London.

View the full Cosmic Sky range here

Introducing AFL KeepCups

Posted on 5 Apr 2012 by KeepCup / 1 Comment

We are so pleased and privileged at the community support we have received for KeepCup.  Reuse rates have exceeded our expectations.  We have learnt a lot about behaviour change and peer support in the last three years.

Quietly confident, we think we are ready to take on a new tribe, and one that gives a nod to our provenance and our heritage – the Australian Football League.  Customers have tried to mix up their AFL colours, so here they are in all their bespoke glory.

Australian Football League KeepCups are a new way to sport your team allegiance and your appreciation of a great coffee – out and about or at the game.

You can find the AFL range online, at the clubs or AFL stores.

For the planet, every day is game day. 

When the siren sounds, may your team win and may the grounds be free of disposable waste.


Dumbo Feather Video

Posted on 22 Feb 2012 by KeepCup / 0 Comments

Its all about video this month.

The inspiring and really beautiful magazine Dumbo Feather have added video to their stories.

The lovely Marc Whiteway filmed myself, Bess and Clarence on a trip to the delicious and light filled Two:Bob cafe in Fitzroy North and then down to work for a mock meeting. 

.. and then the Chokito story - not sure who sounds crazier myself or Jamie.

The kind of commitment needed

Posted on 22 Feb 2012 by KeepCup / 0 Comments

This is the sort of commitment we are after, shoes off, arms out, big dive.

Cushman & Wakefield is a privately held commercial real estate services firm.  It has 230 offices in 60 countries and more than 15,000 employees so it has a significant opportunity to make a positive contribution to a better and more sustainable environment.  It is an opportunity they are taking seriously and engaging people along the way.