Salute the Reuser - a global campaign
Posted on 16 May 2013 by KeepCup / 0 comments
Believe in better. Salute the Reuser.
Salute the Reuser is a combination of efforts to connect our product, the KeepCup, with its purpose; reducing reliance on disposable cups. We are coming of age here at KeepCup, transforming our business from a product based solution to a movement, based on positive change.
There are lots of exciting developments; new products, new colours, a global campaign and an informed sense of progress. Salute the Reuser acknowledges, celebrates and encourages those who have made the switch from discard to reuse.
At KeepCup we believe in product design, making things sustainably that are fit for purpose. We also believe in the power of language and image to tell a story, to take us to a new place.
Our creative partners South Southwest encouraged us to invite some talented illustrators and typographers from around the world to interpret our call to action. We give you the talented Timba Smits from Shoreditch London:
The awesome Jessica Hische from San Francisco: