Coffee's up - KeepCup Brew
Posted on 18 Mar 2014 by KeepCup / 1 comment
For the purist. KeepCup Brew.
KeepCup Brew and KeepCup Brew Limited Edition Cork are a design response to the premium specialty coffee consumer. Brew is an extension to its commuter range, a “to go” vessel that represents the highest aspirations for the liquid it contains. KeepCup Brew allows consumers to take the café experience with them. A vessel for people who are serious about their coffee ritual, as well as lovers of fine tea.
The new lid is one of the most technically difficult achievements of the Brew product, placing a hard lid over a hard cup. The new lid improves the seal and the drinking experience. It’s been a long process, but we are really thrilled with the result. It meets all the core aims of the KeepCup brand – well-proportioned design, a pleasure to use, easy to clean and to carry. We think of ourselves as a campaign supported by a product, where the best reusable is the one you use. Ours just happens to be pretty awesome.
With KeepCup Brew we hope to engage a broader audience and reignite the passion of the early adopters to commit to our core mission – reducing disposable cup waste.
One of the most handsome features of the Brew is the limited edition Cork vessel. Made in the ancient cork oak forests of Portugal, cork is light, antibacterial, biodegradable and insulates your hand from heat.
The band is beautiful to hold, and, over time it’s patina will tell the story of your use.
Features and benefits
• Fully tempered soda lime glass.
• Resistant to thermal and mechanical shock. It’s not unbreakable, but you’ll have fun trying.
• Hard lid for ease of use and drinking pleasure.
• The hard smooth surface of the lid and enlarged drinking hole allow you fully experience the aroma and texture of your beverage. Greater angle in the lid for nose clearance and improved splash proof seal.
• Same great recycling capacity as the original. But stay focused on use and reuse.
• Plug covers mouthpiece when not in use, so only your lips touch the drinking surface.
KeepCup started with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusables were too large to fit under the group heads of the machine and were at best utilitarian in appearance.
With no options available to resell, we saw the opportunity to design and make our own. We designed and manufactured the first barista standard reusable cup.
From a design market in Melbourne, to coffee shops in Reykjavik and design stores in Valparaiso in just under five years, KeepCup has had an amazing journey. It is a fantastic example of a business model that has had great commercial outcomes maintaining sustainability and reuse as its core purpose.
People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of our customers it has been the beginning of a journey to reduce the consequences of convenience behaviour. Feel good. Do good.
The environmental footprint of our products is really important to us, so we were committed to local manufacture. In 2012 we opened a warehouse in the UK and in March 2013 we opened in Los Angeles. Local presence means that we can begin to tell a local story in these markets, local assembly and local printing dramatically reduces the environmental footprint of the business.
We urge all to join the resuse revolution and salute the reuser.
Many small acts will make a phenomenal difference.