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KeepCup introduces Reuse HQ

Posted on 9 Dec 2014 by KeepCup / 0 comments

KeepCup the business, started in 2008 in a Melbourne Café as a simple idea; keep it and use it again. KeepCup designed and manufactured the world’s first barista standard reusable cup, and since then have helped people enjoy better coffee on the go and cut down the number of disposable cups entering the waste stream.

However, achievements in reducing disposable cup waste over the past six years have been difficult to quantify – how do you measure the impact of NOT doing something?

Moreover the impact is not being made by the business, but by KeepCup users.

So, with the help of Studio Thick, KeepCup have created Reuse HQ.

Individuals can now visit reusehq.keepcup.com and pledge their reuse undertaking. Reuse HQ aggregates the results across organisations and countries to provide a snapshot of collective action. The impact of reuse from user submitted data – in energy, disposable cups, and landfill.

Reuse HQ helps KeepCup customers and end users measure their impact, and engages and incentivises them to keep up the good work.  KeepCup has designed an implementation program to support Reuse HQ within organizations and drive reuse. It’s another opportunity for KeepCup to demonstrate commitment to our core mission – reducing disposable cup waste.

“For some time we have struggled with a way to quantify the collective action of KeepCup users.  It’s a project that has been dear to me and I hope it provides inspiration and encouragement that, however small, action counts”
said Abigail Forsyth, KeepCup CEO.

For each sign up in December, KeepCup will donate $5 to their charity partner, Coffee Kids. KeepCup aim to donate $40,000 to COMUCAP’s Strengthening Family Food Security project before January 1st 2015.

Visit reusehq.keepcup.com and join the revolution today.

For further information or a KeepCup media kit please contact:
Rebecca Hunter – Brand Manager
Phone: 613 8417 1100
Email: rebecca@keepcup.com.au 

About KeepCup

KeepCup started with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusables were too large to fit under the group heads of the machine and were at best utilitarian in appearance.

With no options available to resell, we saw the opportunity to design and make our own. We designed and manufactured the first barista standard reusable cup.
Since June 2009 we have sold over three million KeepCups, and users have diverted billions of disposable cups from landfill. KeepCups are now sold in 32 countries around the world.

KeepCup has offices and production hubs in Australia, the UK and US and is supported by 25 global distribution partners.

Many small acts will make a phenomenal difference.

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