KeepCup and Minor Figures, Good Clean Fun
Posted on 14 May 2015 by KeepCup / 1 comment
Earlier this year, Caffeine magazine published an article stating that London alone creates about 200,000 tonnes of spent coffee grounds each year – the vast majority of which ends up in a landfill. In 2015, KeepCup are teaming up with Minor Figures Cold Brew to launch their recycled coffee soap.
KeepCup and Minor Figures share a connection. Minor Figures founder, Stuart Forsyth, is the brother of KeepCup founders, Abigail and Jamie. The two companies share a similar reuse and sustainability ethos and commitment to supplying environmentally friendly products.
“Minor Figures use only the best single origin coffee available and we brew in very large batches. It seemed like there might be a better second life for this coffee” said Stuart.
Minor Figures has created two environmentally friendly products – a ‘Coffee Soap’ and a ‘Coffee Scrub’. Both are handmade with an olive oil base and a careful balance of essential oils & spent coffee; designed to invigorate and exfoliate the skin. Both products are SLS free.
Between May 11th and June 30th, the Minor Figures Coffee Soap can be purchased from www.keepcup.com.
“KeepCup is delighted to feature another sustainably focused product that speaks to our family connections, sustainability focus and love of the coffee industry” said Abigail.
For every soap or scrub purchased Minor Figure’s donate 10p (20c AUD) to Allegra Foundation’s Project Waterfall. Allegra Foundation is a charity committed to increasing access to clean water: “90% of coffee is grown in developing countries, where 60% of people don’t have access to clean water.
In 2009, Abigail and Jamie Forsyth kick started a behavioural change in Melbourne which has spread worldwide. KeepCup is now global, with offices in Melbourne, LA and London and support from distributors in 32 countries worldwide. The environmental footprint of our products has always been important to us, and we are committed to local manufacture where possible. Sustainability is at the heart of the business and we’re always looking for new ways to make the coffee industry more sustainable.
About Minor Figures
Stuart Forsyth; brother of Abigail and Jamie, began Minor Figures Cold Brew in London with partners Jonathan Chiu and Will Rixon in 2014. Minor Figures use only the best single origin coffee available. Cold brewing is the gentlest extraction method, which is the reason the drink is smoother and sweeter to taste.
Although still relatively new to the market, Minor Figures cold brew can now be found in Selfridges London, amongst other popular cafes and retailers.
Minor Figures Stockist enquiries UK – Stuart Forsyth | firstname.lastname@example.org
Minor Figures stockist enquiries Australia – Jonathan Chiu | email@example.com
Allegra and Project waterfall - Rebecca Hodgson | 0207 691 8821 | firstname.lastname@example.org
KeepCup - Rebecca Hunter | +61384171100 | email@example.com