Home  /  News

KeepCup News

KeepCup introduces Reuse HQ

Posted on 9 Dec 2014 by KeepCup / 0 Comments

KeepCup the business, started in 2008 in a Melbourne Café as a simple idea; keep it and use it again. KeepCup designed and manufactured the world’s first barista standard reusable cup, and since then have helped people enjoy better coffee on the go and cut down the number of disposable cups entering the waste stream.

However, achievements in reducing disposable cup waste over the past six years have been difficult to quantify – how do you measure the impact of NOT doing something?

Moreover the impact is not being made by the business, but by KeepCup users.

So, with the help of Studio Thick, KeepCup have created Reuse HQ.

Individuals can now visit and pledge their reuse undertaking. Reuse HQ aggregates the results across organisations and countries to provide a snapshot of collective action. The impact of reuse from user submitted data – in energy, disposable cups, and landfill.

Reuse HQ helps KeepCup customers and end users measure their impact, and engages and incentivises them to keep up the good work.  KeepCup has designed an implementation program to support Reuse HQ within organizations and drive reuse. It’s another opportunity for KeepCup to demonstrate commitment to our core mission – reducing disposable cup waste.

“For some time we have struggled with a way to quantify the collective action of KeepCup users.  It’s a project that has been dear to me and I hope it provides inspiration and encouragement that, however small, action counts”
said Abigail Forsyth, KeepCup CEO.

For each sign up in December, KeepCup will donate $5 to their charity partner, Coffee Kids. KeepCup aim to donate $40,000 to COMUCAP’s Strengthening Family Food Security project before January 1st 2015.

Visit and join the revolution today.

For further information or a KeepCup media kit please contact:
Rebecca Hunter – Brand Manager
Phone: 613 8417 1100

About KeepCup

KeepCup started with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusables were too large to fit under the group heads of the machine and were at best utilitarian in appearance.

With no options available to resell, we saw the opportunity to design and make our own. We designed and manufactured the first barista standard reusable cup.
Since June 2009 we have sold over three million KeepCups, and users have diverted billions of disposable cups from landfill. KeepCups are now sold in 32 countries around the world.

KeepCup has offices and production hubs in Australia, the UK and US and is supported by 25 global distribution partners.

Many small acts will make a phenomenal difference.

KeepCup earns B Corp certification

Posted on 2 Sep 2014 by KeepCup / 0 Comments

KeepCup have earned certification as a B Corporation. An acknowledgment of the company’s commitment to social and environmental ethics, transparency and accountability.

KeepCup now joins over 1000 Certified B Corporations globally - meeting the rigorous standards that measure a company’s impact on its employees, suppliers, community and the environment.

KeepCup are really proud to join this group of companies. It’s great to be amongst like-minded organizations and strive to improve what we do not just for ourselves, but for our people and the planet. 

It's independent and transparent evidence that we are the sort of organization we say we are. 

Feel Good. Do Good. 


Introducing the new Alchemy range

Posted on 1 Aug 2014 by KeepCup / 0 Comments

Inventive and light hearted. A colourful approach. Enjoy your coffee in your own measure and in your own style. The world’s first barista standard reusable cup now brings you the KeepCup Alchemy colour series. The same great KeepCup Original, with a new on-trend colour range.

Alchemy is a name that speaks to the magical properties of our favourite drinks, our favourite cafes and our favourite cups. It’s a philosophical and practical tradition that transfers across many cultures. Key goals of the alchemist include finding the philosophers stone – turning lead into gold and finding the elixir of life; of which for many of us is the perfect coffee.

Find your elixir within one of the 10 new KeepCup colours from the new Alchemy range.

With names like Opus, Magic and Potion, the Brew Alchemy colour series names all relate to the metals and materials used by alchemists. The Original Alchemy colour series take their names from famous alchemists such as Khidr, Pandora and Hermes.

First released on the KeepCup Brew in April, and now available for KeepCup Original is the new and improved lid. The new lid is one of the most technically difficult achievements of the current KeepCup product. The design needed to address a secure fit on both Glass and Polypropolene as well as having the ability to be retrofitted to existing KeepCups ; thus keeping with our sustainability mandate.

Features and benefits
- New improved lid and plug
- Improved lid and plug for a secure seal to the cup
- Larger drinking hole to enhance your experience of the aroma of your beverage
- Improved splash proof seal
- Polypropylene lid and cup, BPA free and 100% recyclable
- Lightweight, unbreakable
- Hard lid for ease of use and drinking pleasure
- Plug covers mouthpiece when not in use

Click here to see the new KeepCup Alchemy range and buy online.

KeepCup Brew Launch Video

Posted on 12 May 2014 by KeepCup / 1 Comment

KeepCup, makers of the world's first barista standard reusable cup, now bring you KeepCup Brew - glass. The perfect on the go vessel to appreciate the craft and sensory pleasure of specialty coffee and tea.

Designed for pure drinking pleasure on the go.

Many thanks to Rohan at Axil and Adam at The Petty Officer for their hospitality, Corey White from Mr Blanc, Andy Sargent from SouthSouthWest, Will Kewley from Mr Smith and the brilliant music from Bryony Marks.

Thanks and enjoy!

Work - Life Balance

Posted on 25 Mar 2014 by KeepCup / 0 Comments

Every so often I give presentations about KeepCup and our start up story.
During question time I was asked, as I often am, about work life balance.  It always flummoxes me.  How can I answer that?  My gut response is partly frustration, no man is ever asked this question, then I see the search for answers on the face of the woman asking and I make some effort to answer – juggling balls, leaning in….

I enjoy a privileged position where the reward for risk and responsibility is a level of income and flexibility which means that childcare and other home help are not difficult financial decisions.  I enjoy flexibility in part because of the inflexible employment of other senior staff.

So next time I am asked how do you manage work life balance I will answer – right question, wrong gender.  Each of us need to ask our male leaders – how do you manage your work life balance?  The more often we ask, the more we highlight that work life balance is not a woman’s issue but a parental issue – it’s about families.

And to female leaders like myself – the question ought to be what are you doing to encourage a happy worklife balance for your team?  Do you:

• ensure equity between male and female reward
• encourage and facilitate workplace flexibility
• measure by performance and results
• ensure women are represented throughout the business and have equal access to promotion and training

We are doing a pretty good job, but your interest and concern prompt us to think – how can we do it better.