KeepCup

News and Media

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News and Media

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Keeping up with growth

PricewaterhouseCooper Private Business Barometer

Since starting, the business has grown from two to twenty staff. Like many start-up private businesses in Australia, KeepCup's growth has brought with it some people challenges.

Sustainable Ambitions

Beanscene Magazine

KeepCup founder, Abigail Forsyth, talks about her humble beginnings and how she has entered the sustainable market at just the right time.

When viral isn't a dirty word

Global Coffee Review

In the current digital environment, traditional marketing strategies are being quickly superseded by the tidal force of social networking trends.

Abigail Forsyth

Smart Company Online James Thomson

Abigail Forsyth talks about the challenges of designing and manufacturing a product from scratch, the challenges of viral marketing and the art of running two businesses at the same time.

The Design Response to a Wash of Green

Core 77 Simon Lockrey

What a great idea: a 'green' product to make a difference, make one happy, and assist in performing the menial tasks that litter an otherwise hectic day. Or is it? Simon Lockrey explores KeepCup as a key case study within his research.

Three Keys That Make Good Interaction Design Great

FastCompany Janna DeVylder

Janna DeVylder, president of the Interaction Design Association, breaks down a simple product-a reusable coffee cup-and shows how it succeeds in three vital areas: context, impact, and craft.

Articles (By Country) View All

A full list of press coverage by country.

Inspired Magazine

1/9/2009

Frankie

1/5/2011

Curve Magazine

1/12/2009

Videos View All

In 2011 we had a brief but successful foray into the world of video. We have lots of great ideas and hope to make video a key communication tool for the future.

Dumbo Feather: Abigail Forsyth is a Keeper 8.26
KeepCup Morning 1.16

Research and Inspiration

Whilst we rely heavily on the expert opinions of our designers and manufacturers. This is some of the source material that informs our design and environmental impact decisions. A collection of material that forms part of our workplace discussions or that we refer to consistently as a source of inspiration.

Press Releases

New products, new distributors, everything new and Kapow in our own words.


Awards

Here are a list of Awards for which we have been nominated. A couple we actually won.

Case Studies

Some Case Studies we have done and others in which we were the subject.