Life Cycle Analysis informs our decisions
We work with sustainability consultants Edge Environment to assess the environmental footprint of our products against single-use and multi-use alternatives of various materials.
KeepCups have a lower carbon footprint than disposable and reusable alternatives.
After just 4 uses KeepCup Thermal has lower carbon emissions than a compostable single-use cup. The same is true after 10 uses for our other products.
After 8 uses KeepCup Thermal has a lower impact than disposable cups, and after 24 uses for our other products.
This is based on drinking one coffee each weekday over eight years for KeepCup Thermal and one coffee each weekday over four years for Original and Brew.
Importantly, the Life Cycle Analysis identified hot spots in our supply chain, the importance of efficient wash practice in extending product life while lowering the footprint of a KeepCup, and helped us dispel some of the greenwash around materials and end of life solutions.
The KeepCup Thermal Life Cycle Analysis can be found here >
The full Life Cycle Analysis can be found here >